When I started blogging in earnest way back in 2010, hardly anyone was doing it for profit. Blogging was a form of diary keeping or journaling, thought to be only suitable for recording one’s thoughts, feelings and opinions, and not as a way to build a viable business.
And then, I went on to profit from blogging – in many different ways. Things have changed since 2010. Today, there are six- and seven-figure bloggers and most people take up blogging in order to make money from it. What a shift in perspective over just a few years!
Anyway, at the time I got started blogging for profit, I wrote an ebook teaching bloggers like myself about the potential methods of making money from blogs. The simple guide listed more than twenty unique and different ways one could profit from blogging. Most (if not all) those methods are still viable today.
And several new ones have cropped up in the interim period, which means as a blogger you have access to plenty of methods, ideas and techniques to make money from your blog. In this section, I will first outline some of the most popular methods and then show you how to integrate some of them into your blogging. Which ones you select will depend upon your niche, your preferences and your skills at marketing. I’m sure you will find at least 2 or 3 of them apply to your unique circumstances, no matter what niche you are involved in.
GET READERS TO PAY YOU
Invite Donations From Readers
One proven way to generate profits from your blog is to invite visitors to ‘donate’ cash to help you cover your costs. Some people shy away from doing this, and it is your choice.
You don’t have to come across as whining and begging if you make it a straight value proposition.
You can take this concept further and ask them to contribute varying amounts of money for several different purposes. If you have established a trusting relationship and have offered valuable content to readers, they’ll certainly reciprocate.
Another way to add profit streams and value to your blog is to use a direct selling model of revenue creation.By including a powerful sales letter for your product or service, specifically focused on the benefits a buyer will get from it, along with a link to place orders at the end of each post, you can encourage impulse buys from readers who have learned about your product or service and want it right away.
If you don’t have a product of your own, you can secure the rights to promote other people’s products. You can either buy the rights to that product fully, or license it in a way that’s acceptable to both sides. If you seek out a good quality product or service that’s a perfect match for your audience, and especially if the person selling the product isn’t a great marketer, then s/he will be happy to earn some extra money from your masterful marketing efforts!
Here’s a secret I learned from Jay Abraham. You do NOT have to offer a 50-50 deal on such promotions. No matter how great a product may be, unless it is also marketed effectively, no one makes money off it.
You are helping sell someone else’s product to your audience – and deserve to keep as much of the profit as you think fair. For the partner who licenses you their product, this is extra money coming in for no effort. If they don’t see that value you are delivering, there probably are many others who will. Jay has made deals where he keeps 95% of all the profits on a licensing arrangement – and here’s what may surprise you… his
clients were DELIGHTED with what they got in return!
So keep in mind the value you are providing by delivering prospective buyers through your blog – and charge an appropriate premium.
Selling Products as an Affiliate
With your blog, you can even weave in product recommendations and various offers. By using this tactic carefully, making sure the links are relevant to your audience and related to the content you’re providing on your blog posting, you can see a fair bit of profits come in. A word of caution – don’t OVERDO it. A blog that looks like a series of sales letters won’t retain readers.
Also, there are laws and regulations that govern promoting products and services on your blog in exchange for a financial consideration (and that includes affiliate selling). So be sure to keep up to date with the current requirements, and place the required disclaimers, disclosures and legal statements prominently on your blog in order to avoid trouble down the road.
Product Reviews That Pre-Sell
Your blog is focused on a topic. Each post could be an in-depth review of a new product in your area of interest. Include a short account of your experience with it, your opinion as an expert or passionate user, or even a recommendation for readers.
By providing information of value to your ideal blog audience, you will be doing them a service. No one has the time to study every development in a niche, keep up to date with new arrivals and changes, or buy and review every product and service. So people trust authorities to guide them to the best deals and choices. You, through your niche blog, can become that authority.
Then find an online store that sells this product and has a revenue sharing arrangement for referred sales. Bingo! Your ongoing income stream is in place, earning you passive income as you blog away.
Another approach that many bloggers take is to promote CPA (cost per action) deals on their blog. There are literally millions of CPA offers that pay you, the blogger, per action taken by your readers. This may be filling up an online form that generates leads for businesses, or taking a survey that pre-qualifies them as a prospect, or sometimes just clicking on an ad and reaching a landing page.
There’s sure to be a CPA product or service that matches your niche. In one niche that I’m involved with, there’s a CPA offer which pays between $15 and $50 per action – and without doing anything else, I get a steady flow of leads filling up those forms every day. The gross earnings from that niche blog from this CPA deal is equal to what the site makes from Adsense – which means placing a banner ad on my niche blog just doubled the earnings from it!
No, making money from your blog does NOT have to be complex or difficult.
Offer Discounts and Coupons
Giving away gifts is a surefire way to attract visitors like bees to honey. Use discounts and coupons to get visitors buying your products or services. The small loss in profits you’ll incur will be made up several fold in the amount of repeat business you’ll get from these new customers who would otherwise have never heard about you.
ADVERTISING AND SPONSORSHIPS
Display Blog Ads
Once you have a high-traffic blog, then you’ll love this way to monetize your traffic. By displaying text ads on different portions of your blog, you’ll earn a steady income for each ad loaded into a visitor’s browser.
It gets better if someone clicks on the ad – you get paid more. There are many services that will offer to run ads on your blog for their advertisers, and pay you a share of the money their clients spend. Or you can directly sell banners to advertisers through services like CrankyAds.com, which is a self-service ad banner platform specifically for blogs. You download and install a free plugin, activate it, and set preferences for the kinds of ads you want to display on your blog.
Advertisers who want to place their ads on your blog will pay you through the service, and you can activate their blog ad automatically. You choose the rate you charge for ads and they run for as long as the advertiser keeps paying. It’s a nice and semiautomated income stream that will work for many niche blogs.
After all is said and done, a blog is like any other website. The way your blog content is displayed is different. But the layout is like most other web pages.
By including banner and button advertisements on the page, you can earn some money from visitor traffic. Banner ad prices have gone down a bit in the last few years, but still some cash is better than none. And the advantage with niche blogs is that your audience is far better targeted than more general blogs, which makes advertising on them more attractive to relevant businesses.
The downside is that you may have to put in some effort into reaching and wooing these advertisers. Bigger brands are usually hesitant to advertise on small niche blogs. But there are dozens, if not hundreds, of smaller businesses targeting these lucrative niches and who are spending money on focused advertising. They are perfect matches for your blog, and seeking out and finding them will be worth the effort.
Some places to look are on niche websites where they are already running ads, and on Google’s Adsense network where they may be paying for PPC campaigns.
Approaching them with a ‘hard to resist’ offer to try out advertising on your blog can lead to a long-term relationship that is mutually beneficial. Advertorials (mini sites explaining the product or service being advertised) are another form of ‘interruption’ marketing that could be included on a blog easily.
But what if you don’t like the idea of aggressively seeking out advertisers to place ads on your blog?Contextual advertising is a concept that ties nicely in to this ‘laziness’ or hesitancy – by bringing the most targeted ads right to your blog, through the magic of context and content analysis.
This development in online advertising is ideally suited for niche bloggers. Advertising “in context” is when your niche content frames ads suitable to your visitors and related to the subject of your blog. This should get you a higher response rate to ad views because of better audience targeting.
Google’s AdSense product is one such service that analyses the content on your blog, and delivers related ads from its vast database of advertisers. Google gets paid by the advertiser for each click on their ads (pay per click or PPC advertising) – and passes on a share of it to the publisher (you, the blogger) who displays the ad.
There are many alternatives to Adsense which work on a similar model, and these are ‘set and forget’ systems for niche bloggers like you. You copy-and-paste a snippet of code into your blog’s template, and simply cash the checks when they come in.
A variation on this theme is the Product Placement ad model, where the mention of a product being advertised happens (seemingly) quite naturally in the course of a posting related to that product.
Pay Per Click Advertising
Another easy profit generator is to offer pay-per-click advertising yourself on your blog Like contextual advertising, this allows you to target ad campaigns based on the topic of your blog postings. The downside is that visitors will be directed away from your blog –
and may not find their way back. If you’re an optimist, you’ll say “Well, at least I got paid for that!”
INDIRECT BLOG PROFITS
Blogs for Brand Building
Your blog is intensely personal. Used intelligently, it can help brand you and your business to your select target audience. No huge ad budgets, no expensive creative to develop, no complex campaigns to plan. Just be yourself – and let your personality shine through in your postings. The nature of blogs is that like-minded people will gravitate to your blog. And as many experienced marketers know, it is far easier to sell
to someone with similar tastes to yourself than to total strangers.
Blogs to Create Buzz
Have an upcoming product launch? Announcing a special discount or sale? Releasing a powerful update or fantastic new service? Get your blog buzzing. Post some teasers about your impending release. Offer samples, trials or previews. Invite comments and feedback from readers. Ask for ideas and suggestions. Get people talking about it. Blogs can build buzz – and in turn, this will enhance sales when you’re ready to roll.
Showcase Your Talents
Your blog is also your own personal advertising space. YOU are the featured sponsor, the valued advertiser, the guest star – all in one. Use the valuable real estate to promote yourself. Talk about your achievements and skills. Demonstrate your talents. Feature some samples. Mention your desires and ambitions. What are you looking for? What would you love doing? You never know who exactly will visit your blog. It
could be your dream employer. And after reviewing your resume – sorry, blog – she just may hire you right away!
Trawl for Projects and Orders
You could also seek employment more overtly. If you have a particular set of skills, and would like to offer them to potential clients, say so on your blog. The networked environment will make sure word about you spreads far and wide. You just might be pleasantly surprised at what turns up!
Customer Service Blogs
Don’t forget you can use your blog to nurture relationships with your customers and clients. Post updates about your new enhancements or bug fixes for your product. Offer special customer-only discounts on your services. Give a gift. Ask for feedback and suggestions from buyers. Provide them with advance notice of new releases expected.
By building and strengthening a positive relationship with customers, you’ll retain existing customers. An added benefit is that of delighted customers telling their friends about your business.
Get Experts To Endorse Your Blog
Invite several experts in your field to visit your blog. Then ask them for their comments or feedback. Request a short testimonial, and in return offer them a link from your blog, or a mention of their website or product in a future posting.
Having an expert praise your blog and its content will raise the perceived value of your blog in the eyes of readers. After all, if I think Frank’s an expert and I hear him say your blog is sensational, it’s almost as good as if it’s Frank’s own blog.
LIST AND LINK BUILDING
Get More Subscribers
Another easy profit generator – one with long term income potential – is to use your blog to get more subscribers on your email list. In a very prominent position on your blog (it could be at the top of each page, for maximum exposure, or on the side bar) give the reader an option to join your mailing list. Give them full instructions (using an online form to submit name and email address details, or an email address to send requests to). Add an enticing free gift to nudge a prospect into signing up. Remember, each list member is a potential customer sometime in the future.
Blogs to Build Link Popularity
You can gain some extra customers (and free exposure) by using your blog to build link. Popularity for webmasters. Here’s how to do this. Post a message to your blog. Then approach a webmaster with a related website.
Offer to place a link from your blog to the website. This will allow them to have a high quality targeted link pointing to their website, building their link popularity and getting them higher ranking on SEO Philippines
In return, you could ask for:
b. a link back from their site to your blog
c. a mention in their email announcement list or ezine, getting your message in
front of a large audience of new potential customers.
Your Custom-Built Customer List
Each time you update your blog with relevant information, make sure you let customers know. If you are announcing a new product or updates to an existing one, your existing customers are your best target audience for buying them. After all, they trusted you
once with their money, and were delighted (they were, weren’t they?)
SELL BLOG CONTENT
From Blogs To Premium Newsletters
Information and online content can be packaged in different ways. One easy way to repurpose content from your blog is to package it into an email newsletter or ezine. If your content is valuable enough, you can even charge a subscription fee for the ezine. Your blog could give basic information or a tantalizing taste of your offerings. To get the full deal, they need to order a subscription to your ezine.
Generating Multiple Income Streams
Here are some more ideas to create multiple income streams from the same blog content. People have different preferences. You can package your blog’s content into a print manual or book, an audio product delivered by cassette or on CD, or even a digital video program delivered by instant web download or on CD or DVD.
Better still, offer varying combinations of the content formats at different price points. With Amazon.com’s Kindle store you can sell access to blog content as a premium subscription, offering another model to convert content into profits. The many different potential ways to leverage content for profit are explored in greater depth and detail in my book, “Think, Write & Retire – How To Turn Words Into Wealth”.
Blog Content Syndication
A spin on the technique is to offer content from your blog to other websites, email newsletters – even other blogs – simply by inserting a snippet of HTML code to their webpages. You could charge a monthly or annual fee for this service.
Or you could insist on a link back to your blog from the syndicating site, building link popularity for your blog. This will get it ranked higher on search engines, attract more new visitors, and indirectly boost your business profits as you attract more visitors to
your content resource.
Entice Them With Membership Blogs
Place your blog behind a password protected web-front. Let visitors know that it is open only to members. By creating exclusivity, you’ll enhance the perceived value to casual visitors. Human beings, by nature, want to be a part of something exclusive, an insider privy to secret, restricted information. They’ll swarm all over your blog, eager to get in and see what it offers.
You could profit from this curiosity by collecting contact information, or even more detailed demographic data or by getting them to take a poll or conducting surveys. All of this can translate into future profits, as you get to learn more about your ideal audience and even gather specific information relevant to your marketing.
Make Money From Subscription Blogs
The extreme version of this blog profit model is to charge an access fee to visit your blog. By providing valuable, frequently updated, usable information on your blog, you can very easily justify an ongoing monthly subscription fee to access it. This will ensure a steady income over years.
MORE WAYS TO PROFIT FROM NICHE BLOGS
Create And Sell Blogs
Once you’ve got the hang of creating blogs, you can develop a nice business doing just this – and selling them to other businesses or individuals. Creating niche versions of your blog is very easy – and very profitable. For instance, a business selling art posters may not have the technical know-how to create or maintain a blog, even though a blog could add enormous value to their business.
Using the lessons you’ve learned in this guide, you could build a lucrative business carrying out niche and keyword research, crafting Rich Niche Blogs, and selling them to people at premium pricing – because you have saved your audience the time and effort of learning the process, doing the work, and taking a chance on their ability to spot winning niches.
You can remove this risk and effort, create newer and different versions of your blog and then sell the finished product to them. To build yourself a more sustained income stream, you could even include an ongoing blog maintenance clause in your contract!
Build And Auction Blogs
A variation on this idea is to create custom blogs and offer them for sale on an auction site like eBay or Flippa. If you create generic versions of your blog that cater to a specific industry, you could sell multiple copies of your custom blog on different auctions. Again, you could include an offer to ‘personalize’ the blog at a small extra cost. An ongoing blog maintenance clause will sustain the income potential for a long
time to come.
If you pick a profitable services niche, like laptop servicing, for example, and can create a series of blogs that add value to any laptop retailer or services provider, you can justify a premium price for a good quality blog that positions the business in a good light to their audience. And over time, as they’ll want more content added to their niche blog, you can be positioned to provide them with ongoing material – for a recurring income.
Sell Blog Accessories Separately
For the blogs you create and sell or auction off, make sure that you place restrictions on what you’re including in the package. For instance, you can limit the number of predesigned templates or style sheets that are included with the blog.
Or you can separate resale and master resale rights from the basic package, and sell them separately for a higher price. With a resale license, anyone who buys your ready-made blog is free to sell it again to others. With master resale rights, they can sell the resale rights as well.
Sell Blogging Tools And Services
Blogging involves more than simply posting messages on a site (though with the remote-hosted blogging services, it is almost as easy as that). You first need a web hosting service to place your blog on. You need to find suitable blog software, buy it, download it, learn to install it, troubleshoot problems, design a webpage template. Only then can you post messages to your blog.
Learning to do this takes time and effort. You’ve learned it already. Now you can offer these services to new blog owners – and charge them for your efforts. There are some creative entrepreneurs who make a good living helping people install, customize and modify their blogs. To a non-techie novice, just the simple process of uploading and activating a plug-in might be a nightmare – and they’ll happily pay you to handle the
bother for them.
Sell Blog Hosting And Marketing Services
The process of getting visitors to a blog can be time consuming and effort intensive. With the knowledge and expertise you’ve acquired while building your own niche blog, you can now help other newbie blog owners.
Buy a web hosting reseller account and offer to host blogs for your clients. Or handhold them through setting up an account on a remotely hosted blog service. Offer to help with marketing their blog and promote it to the various search engines and blog directories.
Using what you know about blog marketing, you will be able to deliver value and by charging a fair price for this service, you’ll easily find many clients.
Teach Newbies To Use Blogs
Remember how helpless you felt when you first set out to blog your way to profits? Or even before you started reading this guide?
Well, there are several million more people who feel just that way today. And YOU can help them. Train newbie bloggers. You can do this by email. Or conduct an eclass. Even write a book on blogging basics and how to profit from blogging. Or create tutorial videos delivered by CD, DVD or downloadable video movies. Conduct workshops or seminars where you walk attendees through the process.
The bottom-line is that you should be able to deliver something of value to your clients. As long as you do, you will be overwhelmed with clients and business.
Which Are The Best Revenue Models?
The inevitable question I get asked after sharing these different ideas for blog profits
with readers is this…”
Which are the BEST ones to use?”
Now, the nice part about Rich Niche Blogging is the diversity and variety possible. I can teach you my entire system in great detail, knowing fully well that I am not in any way compromising my level of success… because there are so many different ways to monetize even blogs that are in the exact same niche, targeting the exact same keywords.
But still, some readers want to know the “best revenue steams”. Well, here’s my (non-)answer.
Whichever one makes you the most money!
How will you know?
There’s only one way – test different ones out. While getting started with your niche blog, as you build back links and drive more traffic to it, you may want to set up ‘passive’ cash streams such as advertising or Google Adsense equivalents. These earn you an income without any ongoing effort on your part.
After your blog is more established in the search engines, you may test other forms of money making and compare them by dollars generated per 100 (or 1,000) visitors. Once your niche blog has a sizable audience, you may prefer more direct methods of selling to prospects you know and understand – at higher profit than from display advertising.
So there is no “best model” that works for everyone. It’s why I’ve listed out so many. You can try one out, see if it works, and if it doesn’t, you
can move to another one.
There are many resources that will give you the information you need to implement these profit streams into your niche blogging. I have intentionally not added a resource list to this guide because it will quickly get outdated as new ones become available. The important point to remember is that no matter how small, vague or obscure theniche you select is, there are bound to be at least 4 or 5 unique monetization models
from the list above that you can put to use on them.
Hopefully the list of available options has opened your mind to the rich possibilities available – and will keep you from ever becoming frustrated or disappointed at how little money your niche blogging has made you!