I have helped a number of different companies in some of the most competitive industries in the world realise search ranking success. Take a look at some of my case studies below.
Law & Government Niche – Increased organic search traffic by 250%
The law & government niche is extremely competitive from an SEO perspective with much professional SEO’s competing to generate leads.
First, I recognized areas of weakness with the websites before deploying a carefully executed link building campaign to improve the overall authority of the website from a search engine perspective.
I started to see results after the first month in terms of organic search traffic & leads. After 1 month+ of work I had-
-Increased organic search traffic by 250%
-Increased the number of leads by 100%
-Total of 1600 keywords ranking
-Total of 1600 website traffic
-Rank for 12,000 per month volume searchers
-Rank for different competitive keywords
-Keywords ranking increasing to 500+
-Keywords positing increasing from nothing to the first page of Google.
Detailed Case Study – How I Did It
The site had been operating for over 6 years+, turning a good profit through paid search. The client wanted to invest in SEO as a long-term strategy for lead generation through search marketing, as the cost-per-click for keywords in this niche is costly.
The law and government niche are very competitive from an SEO perspective, as it is a popular lead selling niche for professional SEOs, allowing them to make a lot of passive income.
Their main priorities were to:
Push core keywords into top positions. The core keywords the client wanted to rank were all on the 3rd page or below.
Increase search visibility for longer tail, conversion focused keywords. Long tail terms relevant to the site were not ranking well, despite being relatively uncompetitive. This was due to a mixture of poor on-site optimisation and a lack of inbound links.
Expand location specific pages & increase their rankings. The site had a number of location pages targeting specific UK cities and regions. These pages were poorly optimized, with very little content.
Ensure correct on-site optimisation. The site had very little rich, unique content and had a number of technical issues with URL duplication and keyword cannibalisation holding it back.
Strategy & Implementation
The central strategy was to:
- Address on-site weaknesses resulting from a lack of content, as well as duplication issues and keyword cannibalisation.
- Build the overall domain authority using a network of high-authority domains.
- Build the authority of key internal pages through the use of targeted links from an ever growing network of high-authority domains.
Health Niche – Website Keyword Ranking
Challenge: The brand was well established when they came to me, with a good online reputation built on the quality of product they provide online. The main challenge was getting a large volume of traffic from targeted keywords, most of which were highly competitive.
Solution: Create a comprehensive audit to create an SEO friendly site with well optimized content that was relevant to target keywords.
Build the overall domain authority using a network of high-authority domains as well as targeted outreach to relevant established blogs and sites. Build the authority of key internal pages through the use of targeted links, pointing directly to internal landing page URLs.
The Results: The proof is always in the pudding and we began to see immediate results after implementing the strategy below.
Since implementing the strategies below, the site has seen traffic continuously grow month on month.
I acquired a consistent number of backlinks each month with a highly controlled anchor text distribution, including naked URL, branded & generic anchor text.
Overall Keyword Improvement
- Keywords in the top 1 places increased from 76 to 597
- Keywords in the top 5 places increased from 45 to 171
- Keywords in the top 10 places increased from 33 to 128
Store E-Commerce Niche – Increase organic Traffic & Sales
The site was already established when I started working on it but had a range of issues and had been losing organic traffic and rankings for over a year before we started working on the site.
I also discovered the site needed a fair amount of on-site work after conducting an initial site audit when starting the campaign.
Challenge: The previous owner of the site had done some low quality link building in previous years which had led to the steady decline of organic traffic over the past year.
Solution: I completed a full audit of the site and made a number of on site changes, built new links & cleaned up the link profile.
Results: The client has 60 keywords in the top 10 positions, 203 in positions 11-15 & 219 in positions 16-20.
Within 7 months of the campaign starting we brought organic traffic & business revenue levels to the best they have been in over 3 years
Real Estate – Organic Search Traffic
This client works in the highly competitive world of real estate and was spending a small fortune every month with Google Adwords to drive new traffic & leads.
I’m able to increase leads by 102% which not only tripled monthly revenue from organic search, but also significantly reduced Google Adwords costs.
Challenge: The real estate niche is highly competitive from an SEO perspective with many professional SEO’s competing to generate leads to resell to realtors, this means that the top 10 results are highly optimised with powerful link profiles.
Solution: First I identified areas of weakness with the site before deploying a carefully executed link building campaign to improve the overall authority of the site from a search engine perspective.
Results: We started to see results after the first month which brought month on month improvements in terms of organic search traffic & leads. After 6 months we had-
- Increased organic search traffic by 70%
- Increased the number of leads by 108%
- Secured 51 top 3 positions & 60 top 10 positions
- Doubled monthly income from search traffic alone