White HAT SEO
Is a system for turning content into high-quality backlinks. My strategy for this is to research & uncover opportunities, build a list of potential distribution partners after that I will create a better content, promote to your audience and reach out to the right people.
Guest posting opportunities
Guest post means writing and publishing an article on someone else’s website or blog. After you’ve identified an opportunity, look for a way to contact the person (email, form, social – email is preferred). I always send links to a few of my previous best posts – credibility is important.
Resource page opportunities
A resource page links out to content deemed important for their audience. A resource page is a one-time update (or page) that links out to evergreen content. My job is to ask them to add my link to their resource pages.
Broken link building
Broken link building is the process of finding relevant websites that are linking out to dead pages, notifying them and offering your link to replace the dead one. Broken link building has a high success rate (5x better than resource pages) because you’re helping someone fix a problem. I like to send them an email pitch letting them know exactly where to find the link and a pitch to replace it.
Sponsored post opportunities
Basically, I need to find sites that accept advertisers and pitch them on a “native” buy. Instead of showing interest in buying awful banner ads, I send a pitch asking to sponsor a post instead.
A simple email trick stating you’re looking to buy space on their website does the trick. Just be sure to note you’re not looking for banners or email blasts, but native placements only.
Link roundup Link building
Link roundups are curated blog updates that link out to their favorite content during a given period. My job is to find these opportunities and send them an email pitch, suggesting they link to a piece of my content in their next update.
I use forum comments for 2 reasons: Pillowing links for brand new sites. To promote content and drive traffic. It’s my job to find, join and engage in relevant forums. I’m going to find forums related to the site we’re promoting. Then, search for threads related to the content we’re promoting.
Press release (PR) is an official statement issued to newspapers giving information on a particular matter. It’s my job to find the contributors, send them an outreach email and offer them money for coverage. Any site that has a major publication, relevant to your niche, that has freelance writers (“contributors”) writing for them.
Local blogger outreach
My job is to find and pitch them on why they should feature your site. The majority of local bloggers will cover things like travel, fashion, tech, and other highly viral niches. I need to work find the connection between their site and yours. Pitching a piece of content on your site for them to cover (low success rate). Flat out offers them money to write a post (HIGH success rate).
Directories are massive websites which essentially function online business phonebooks. They often have high domain authority and because there’s so many, you can build a ton of links in a short amount of time.